The strategy would seem to make sense. According to the most recent European Commission review of the employment and social situation in the EU, the share of households in the Europe saying that they are having increased difficulties making ends meet has shot upward since the end of 2011. Many of them are having to rely on savings or are taking on debt just to meet the requirements of day-to-day life -- perhaps no great surprise given the deep austerity measures implemented in crisis-stricken countries such as Greece, Spain and Portugal.
what's essential, is reading between the lines.... selling themselves as 'helpful' is laughable.
smaller packaging increased price.